Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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We can see that our future is there for the imagining and that we must do this together. It will take great courage, some patience and a lot of creativity but imagination is a gift and action a responsibility.

culture strategy How to create and execute a company culture strategy

To actively co-ordinate a joined up city approach to cultural development including at different levels of government Belfast has already committed to joining the Culture 21 Pilot Cities programme. Participation in this programme creates an opportunity for the city to be part of an international community. It also provides us with the support and guidance to take forward a number of specific actions that will respond to the local context as we embark on a process of truly embedding culture at the heart of our wider city agenda. Cultural 21 commitments Finally, in this age of hybrid work arrangements, gaining clarity around where and when your team is expected to work is essential. Even in-office team structures can offer a high degree of flexibility. Codifying the company’s philosophy and approach allows for greater transparency, trust and equity across groups. These strategic choices will impact the culture. And it's not just about what is decided, but also how the principles are considered, shaped and communicated to the team.A new partnership approach to cultural growth will ensure access and sustainable funding for a wide range of cultural organisations, activities and events across the city. This partnership brings together the City Council, communities, the universities, local businesses and charities, and the professional and amateur cultural sectors. Goal 2: Lifelong Learning The principle of being investment ready is also one that applies to Belfast City Council. The ambitions set out in this strategy require organisational development to ensure that we can develop the resources, skills and capacity to deliver. What happens next? The creative potential of our young people is being nurtured by our Children’s Services and City Lions officers through a range of school partnerships, industry events and cultural enrichment activities. We already offer a range of arts and wellbeing initiatives, but our new Strategy looks at whether we can do more with others on this front.

Cultural strategy - Southwark Council Cultural strategy - Southwark Council

Coventry is a culturally vibrant, attractive and prosperous city that enriches the lives and environment for all residents. In 2017, Belfast took the decision to enter a bidding process for the designation of European Capital of Culture. In October of the same year, the European Commission decided to halt the process, ending the competitive nature of the bid. Rather than being the end of a journey, the civic momentum gained through 16,000 one-to-one conversations threw open a challenge - the challenge to recognise the transformative power that culture, art and creativity have to spark a new relationship with ourselves as individuals, communities and as a city. Many local cultural venues and events are run at parish and town level by volunteers and amateur groups. We recognise the limitations of previous approaches, in particular, an over-emphasis on linear and transactional relationships. At times there has been a disconnect between recognising the benefits and understanding the value of culture. However, successive cultural strategies have helped to lay a strong foundation for what we will now take forward as a new lateral and integrated approach to cultural development and placemaking.

Goal 4: Health and Wellbeing

City events have an important role within the wider cultural offer of Belfast. Events can tell stories, connect people and present new perspectives on our place. A major investor in an extraordinary cluster of diverse cultural organisations with considerable profile, reach and influence in London, the UK and abroad. We are proposing to design a number of investment strands to support arts, heritage and events. These strands will be developed around the following four priorities. Anchor

Culture Strategy for Scotland - gov.scot A Culture Strategy for Scotland - gov.scot

a city of innovation and experimentation. A city creating supports the next evolution of this story. Chapter 5: A city exploring Our place in the world The UK’s arts and entertainment sector has been one of the areas worst affected by the coronavirus pandemic. The decline in revenues and the number of workers furloughed over the past few months is second only to the accommodation and food sector… According to the Office for National Statistics, the arts and entertainment industry saw a 44.5% reduction in monthly gross domestic product (GDP) output (according to gross value added (GVA)) in the three months up to June 2020 compared with the three months earlier, making it one of the sectors worst hit by the pandemic”Young people represent an increasingly important cohort of consumers within the UK and as a fully ‘digitally immersed’ generation they are arguably more likely to expect novelty, choice and personalisation from cultural experiences.